Every great journey begins with a vision.

2009The first spark

A single point of light becomes a website.

• Feb 2009Facebook launches the Like button, turning approval into a signal businesses can measure.
• Jun 2009Microsoft launches Bing, giving search a second major engine.
• Dec 2009Google adds real-time results, bringing live updates into search.
• 2009IIS India begins its digital journey in Delhi.

Every connection begins with a point of light.

2010–2015Connections emerge

Search, social and mobile begin to connect.

• 2010Instagram launches and the iPad arrives, changing how people browse and share.
• 2011–2013Google’s Panda, Penguin and Hummingbird updates reward quality content, natural links and the meaning behind a query.
• Apr 2015Google’s mobile-friendly update makes responsive design count in mobile search.
• Jul 2015The Government of India launches Digital India.

2016–2020Expansion

The network becomes a constellation.

• Apr 2016UPI goes live, laying the rails for India’s digital payments.
• Aug 2016Instagram introduces Stories; vertical, short-lived content becomes standard.
• Sep 2016Reliance Jio launches and mobile data becomes affordable for millions of Indians.
• May 2018GDPR takes effect, making consent and data governance a global concern.
• Oct 2019Google brings BERT to Search to better understand natural language.
• Jul 2020Instagram Reels launches in India as short video takes centre stage.

Knowledge grows when connections multiply.

2021–2024Intelligence

Connections turn into intelligence.

• Jun 2021Core Web Vitals become part of Google’s page experience signals.
• Nov 2022The release of ChatGPT brings generative AI into the mainstream.
• Jul 2023Universal Analytics stops processing data and GA4’s event-based measurement takes over.
• Aug 2023India passes the Digital Personal Data Protection Act.
• 2024Google rolls out AI Overviews, placing generated summaries above search results.

Technology gives ideas new ways to take flight.

2025–2026Intelligent networks

Discovery runs through intelligent interfaces.

• 2025Google brings AI Mode to India, making conversational search part of everyday queries.
• 2025AI agents that can browse and complete tasks arrive in mainstream products.
• 2025–2026Being cited in AI answers becomes a visibility goal alongside classic search rankings.

2027 onwardThe open horizon

The next stage of digital evolution is still unwritten.